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Central Coast Council 

'Have a little adventure'

agency - Affinity

 

ceo - Luke Brown

executive creative director - Leo Bajzert

business executive - Neisha Sinadinovic

commercial business director - Conrad Jon Van Dort

head of design - Jenna Duncan

 

integrated production & post - Limehouse

 

md / ep - Duncan Harriss

ecd / vfx - James Lucas

shoot producer - Briony Luschwitz

in-house producer - Ashlee Savins

director / dop - Toby Heslop

drone operator - DroneFX

camera assist/ focus - Michael Fairbairn

gaffer - Graeme Dickson

crew runner - Nick May

hair & makeup - Cherie Brough

stylist - Caitlyn Nusdorfer (Sophie Hart Styling)

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post-production flame / online Editor - David Wood

grader - John Agapitos

head of 3D - Chris Andrews

offline editor - James Sutton

audio - Rumble Studios

vo - Jo Van Es

music - Branches - D McGinnes, H Meredith-Hardy

retouching - Limehouse

SMART | INDEPENDENT | INTEGRATED PRODUCTIONS

This campaign aims to change perceptions of the Central Coast and encourage Sydneysiders to book a trip there during the quieter off-peak season months. Locations are set at Fisherman’s Wharf in Woy Woy, Strickland State Forest and Norah Head; displaying a range of activities for everyone to enjoy. Just an hour away from Sydney, the Central Coast is the perfect place for a little adventure.

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Global WARC Media Awards Best Use of Data category: Silver for Best use of Data for its Central Coast “Couch to Coast” campaign.

https://campaignbrief.com/affinitys-couch-to-coast-campaign-for-central-coast-wins-silver-in-global-warc-media-awards/

CASE STUDY

'Have a little Adventure'

THE BRIEF

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This campaign aims to change perceptions of the Central Coast and encourage Sydneysiders to book a trip there during the quieter off-peak season months.

Locations are set at Fisherman’s Wharf in Woy Woy, Strickland State Forest and Norah Head; displaying a range of activities for everyone to enjoy.

Just an hour away from Sydney, the Central Coast is the perfect place for a little adventure.

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Behind the Scenes
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