CG-DRIVEN AI x INTEGRATED PRODUCTION
THE CHALLENGE
How do you deliver high-fidelity craft at speed without sacrificing Brand Guardianship? Traditional "disposable" production is too slow and too expensive to sustain, while unguided AI is often impossible to control—risking brand integrity for the sake of speed.
AI is often "Good from a far but far from good"
It gets you 80% there but doesn't give you the control, consistency or detail and that's before considering the copyright issues of the source material.
OUR SOLUTION : CG-driven AI
Gives you Control, Consistency, Scale, Brand guardianship and IP protection
A platform combining traditional craft with the latest technology.
The Limehouse Pipeline
Houdini
SIMULATION & FX
Maya
GEOMETRY & RENDERING
Open Source Gen Al
GENERATIVE AI
Houdini.
Maya
Open Source Gen AI
Core Technology
One of the most important aspects of using AI in any professional pipeline
is making sure that lighting, positioning and texturing are repeatable,
not subjective, and that they can be reused and re-rendered with the same parameters and look and feel down the track.
Inarguably the best use-case for a repeatable AI/CGI Pipeline is feeding specialised user programmed platforms proper CGI-led models and source images and then on the back end using outputs that include mattes and alphas in a traditional CG-VFX approach.
Limehouse has decades of experience in all these disciplines and can separate any single part of the AI pipeline back into a more traditional approach for those big brand campaigns, or to produce more complex visuals that the AI solutions can not (yet).
We have not only the tech but the experience. Our CG/AI pipeline is one coherent tool — Limehouse's CGI asset library, the trained LoRA models, the generation layer, and the compositing and export stage all operating together.
AI - Quality In, Quality Out.
AI output is only as good as the input.
GWM 'BE MORE TANK'
For GWM’s Tank 500 & 300 Hybrid Range, our team created the vehicles in CG from CAD data, giving full control over lighting, detail, and camera movement.
The environments were developed using a combination of stock, AI-generated backgrounds, and retouch, allowing the imagery to maintain a premium automotive aesthetic while remaining flexible for campaign rollout
Canon Alpha PHEV 'with effortless 3.5 tonne towing'
Creative Director, James, teamed up with Photographer Jeremy Shaw to capture stunning visuals in the picturesque locations out west. We then enhanced the scenes by adding a CG car with CG start points for the vibrant inflatable tows, bringing the concept to life in an extraordinary way.
As you can see above we built and repurposed CG models of a digger, caravan and boat rendering both the desired angle and lighting setup. Next AI helped us to create the huge amount of detail needed on the inflatables. Our pipeline ensured that the angles and lighting remained constant and the shape did not deviate nor were there any imagined artifacts to remove. To note the BG's were 20k and so all CG?AI parts were also very large and detailed renders.
Make it a Cremissimo-ment
CGI Led packs and input icecream run through our CG/AI pipeline
HAHN and our Virtual Brewery
Limehouse has been producing photoreal CGI beverages for the world’s most recognised drinks brands. From regional craft labels to global category leaders — every pour, every condensation bead, every caustic light refraction built frame by frame.
Not just impressive at launch. Campaigns built here have stayed in market for years — still turning heads long after the competition has refreshed. That’s not luck. That’s the standard we set.
The Virtual Brewery is our next chapter — combining that same CGI precision with AI-powered iteration, and a new self-serve studio platform that puts the process in your hands.
AI Integration & our expanding pipeline.
With approved CGI renders as the source layer, generative AI tools iterate variations at a fraction of the time and cost of traditional re-shoots. Because the geometry, textures, lighting, and brand assets already exist within the pipeline, the AI is working from owned, approved material — not generating from scratch. Seasonal treatments, regional adaptations, background environments, and format variants are produced rapidly from the same foundation. The asset library built for one campaign becomes the starting point for the next. Time compresses. Output multiplies. The creative standard stays the same.
PLAY
