
Stranger Things x Maxibon
Upside Down Bon
'The Bon just got stranger'
Agency: SICKDOGWOLFMAN
Client: Maxibon
Head of Marketing: Andrea Hamori
Creative Lead: Damian Kelly
Marketing Manager: Eileen Whitta
Brand Manager: Isabelle Quayle
Production: Limehouse
Head of CGI & VFX: Chris Andrews:
Creative Director / Stills Retouch / Grade: James Lucas
Senior CGI Artist: Rhys White
MD / EP: Duncan Harriss
Senior Integrated Producer: Ashlee Savins
Flame Artist: Andy McKenna
Sound Design: Felix Orlando
VO Record: Abe’s Audio
Concept Artist: Chris Sanchez
VFX Producer: Dave Kelly
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
“The teams at SICKDOGWOLFMAN and Limehouse have delivered the unexpected factor to this campaign.” The integrated campaign features film, OOH, digital, and social executions made in collaboration with Limehouse. Stranger Things 5 will debut in three volumes on Netflix: four episodes on Nov. 27, three episodes on Boxing Day, and The Finale on New Year’s Day in Australia.
“We wanted to build on the suspense inherent in the show, and the release of the fifth and final season, and really pair it with the release of the new Stranger Things ‘Bon,” said SICKDOGWOLFMAN creative director, James Orr.
“It’s not every day you get to work on a collab with one of the biggest franchises in the world, and it was a huge effort from everyone at Peters Ice Cream and Limehouse. We’re really excited to finally see it out in the world.”
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Best Ads awarded for Print, Outdoor, and TVC!
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ADNews.com: Maxibon ‘Bon just got stranger’ via SICKDOGWOLFMAN
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Campaign Brief: The Bon Just Got Stranger In Maxibon Collab With Netflix's Stranger Things
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Shots.net: Maxibon’s Launch Stranger Things Collaboration
Adobo Magazine: Maxibon Goes Upside Down in a Limited Edition Collab with Stranger Things
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