This was a really fun fully integrated spot we produced in a very small turnaround. We flew up to Brisbane with our CD and the DOP/Director Jeremy Shaw to orchestrate some of the staff who came in before opening hours to act surprised that our CGI, Rebel branded helicopter was flying above the store dropping Black Friday deals from a massive Rebel shopping bag.

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The Idea started as a FOOH (fake out of home) but quickly expanded into a full 15sec TVC with 6sec cutdowns and in-store screens showing it literally everywhere!
 

We 2d animated the offers, recorded the sound, built the falling items and bag and helicopter in 3d, graded the footage and outputted with Supers a multitude of variations to the offers along with different aspect crops and formats for all the deliverables.