'DON'T THINK, JUST NOVA'
Agency: RGA
Executive Producer: Kyle Belcher
Creative Director: Rachel Blacklaws
Associate Creative Director: Courtney Fry
Group Account Director: Josh Agnew
Client: Nova
Chief Growth Officer: Adam Johnson
Marketing Director: Troy Pearce
Marketing Manager: Sam McGraw
Production: Limehouse
Managing Director: Duncan Harriss
Producer: Ashlee Savins
Director & DOP: Jeremy Shaw
ECD & Grade: James Lucas
CGI & Digital Clean Up: Chris Andrews & Rhys White
Production Coordinator: Giovanna Maselli
1st AD: Darin Berlin
1st AC: Louis Lau
Gaffer: Simon Taylor
Prop Stylist: Rebecca Riegger
Standby Props: Tony Moss
Best Boy: Matteo Macri
Sound Recordist: Eren Sener
Runner: Laura Potenza
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
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For Nova’s “Don’t Think, Just Nova” campaign, Limehouse partnered with R/GA to help bring the radio network’s playful brand platform to life. The campaign celebrates Nova as the antidote to modern overthinking — encouraging audiences to switch off the noise and simply press play.
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Working across production and post, Limehouse helped craft a series of bold campaign assets that capture the spontaneity and personality of the Nova Entertainment on-air talent. The result is a visually striking campaign that translates the energy of live radio into engaging creative content across print, digital, and TV channels.
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RadioToday: NOVA unveils new talent-led national brand campaign
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MI-3: Nova Entertainment unveils 'Don’t Think, Just Nova' campaign to boost 2026 programming
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