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Listerine
agency - JWT Singapore
senior print producer - Gina Tan
production co-ordinator - Debbie Wu
creative group head - Danny Tan
senior account director - William Anderson
senior account manager - Bianca Tongco
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CGI - Limehouse
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
We were briefed to create a series of infographics that represented Listerine's four offerings. The graphics were required to have a high level of detail, without cluttering or overcrowding the visual. We created a series of icons in CGI, with main elements such as the teeth being repurposed across multiple infographics to create the sense of a cohesive series.
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