
'Hardys 'Elevate your Expectations
client - Hardys
retouching & cgi - Limehouse creative
agency - Below & Beyond
executive creative director - Michael Blumberg
art director - Owen Kane
account director - Bridget Gordon
account manager - Alyssa Anderson
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agency - MKTG
art director - Owen Kane
account manager - Andrea Harris
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SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
We’re really proud to present these fully CGI bottles
Below + Beyond and Accolade Wines wanted a modern take on wine advertising, something beautiful and premium.
Everything was created in 3D, however it had to be entirely photorealistic, as good as any CGI bottles anywhere, heaps of intricate detail and high enough resolution for both point of sale and oversized billboard.
The backgrounds were also fully CGI. Designed to be premium materials, and both familiar but intriguingly unidentifiable.
The detail on every aspect of the bottles, label and backgrounds was lovingly crafted, and we think it’s shows… Zoom in and take a look for yourself and keep an eye out as they are all around Sydney and one on a huge billboard at the airport.
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CASE STUDY
HARDYS ASPIRE

THE BRIEF
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Deliver massively detailed 18k+ sized visuals across a variety
of formats, featuring new, changing and updated labels.
Showcase Hardys premium range of wines by aligning the brand with premium materials such as polished chrome and carbon-fibre.
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