To launch Hard Rated's new Alcoholic Orange flavour, Limehouse created a bold 3D digital out-of-home (3DOOH) execution that transforms everyday billboards into an immersive branded experience. 

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Working with oOh!media, the campaign leans into the flavour’s vibrant citrus identity, using large-scale anamorphic animation to give the impression that the product bursts out of the screen.

 

The result is a striking visual takeover where bold colour, dimensional movement, and playful scale work together to capture attention in busy urban environments like Melbourne Central Station. 

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Through a combination of CG, animation, and compositing, Limehouse crafted the illusion of depth and motion required for the 3DOOH format — ensuring the creative lands convincingly from key viewing angles while maintaining the punchy, high-impact energy of the Hard Rated brand.

 

The final execution turned a simple flavour launch into a dynamic piece of public-facing storytelling that quite literally pops off the screen.

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OOH Media: Hard Rated Launches New Flavour With 3DOOH ​

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