'GWM 'BE MORE TANK
Client - GWM Australia
Agency - Thinkerbell
Chief Creative Officer - Tom Wenborn
National Chief Creative Officer - Jim Ingram
Creative Director - Sean McNicholas
Creative - AJ Mclauglin
Creative- Annabel Begeng
Agency Producer - Claire Monfort
Group Account Director - Louise Rutherford
Account Director - Sam Rouse
Managing Director - Jaime Morgan
Chief Strategic Officer - Adam Ferrier​
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Production & Post - Limehouse
​ECD - James Lucas
CGI Head - Chris Andrews
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SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
For GWM’s Tank 500 & 300 Hybrid Range, our team created the vehicles in CG from CAD data, giving full control over lighting, detail, and camera movement.
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The environments were developed using a combination of stock, AI-generated backgrounds, and retouch, allowing the imagery to maintain a premium automotive aesthetic while remaining flexible for campaign rollout.
