integrated production - Limehouse
CGI elements & retouching - Limehouse
flame artist - Heather Galvin @ Limehouse
client - SES NSW
agency - Banjo
agency producer - Angelita Gandakusuma
creative - David Jones Hawke
digital - Vince Leong
photographer - Jeremy Hudson
DOP/ videographer - Simon Higgins
gaffa - Craig Skyes
lighting assistant Curtis knight
assistants - Mal Lyons + Ryan Lee
props & styling - Yippee Ki Yay
art direction - Brad Burnet
art assistant - Simon Ingerson
A cool and unique idea from Banjo.
It floods in NSW and in previous years it has reached 19m. While flood's of this height are not frequent, floods are, and they are always dangerous.
Kids think it's fun and go play, boat and swim in the water but the floods are deep and filled with farm equipment, rubbish, barbed wire, snakes, and all sorts of other items that injure and kill including even the occasional whole tree and car.
Many people have lost their lives in the floods, and the dangers are relatively unknown, even to those living in the area.
We were asked to help create a campaign to help save lives by showcasing this by creating a dangerous rising flood video full of these hidden items.
Also high resolution print executions for outdoor that showed the tide line and remaining rubbish on signs where the flood had receded,
The video needed to be 4K so that it could be used across OOH, POS, online and social formats. This included a flood that would wash up and down instagram and social media feeds and wash away your photos.
To create something realistic for the video was tricky. We considered all options and decided that the best result would be to shoot miniatures in a large tank with installed, controllable water vortexes.
The print was flat lay shot in the same studio with life sized objects - branches and litter and mud from the affected regions.
The video was then comp'ed together in Flame and we added background and various elements in CGI + matte painted backgrounds.
A true multi format, multi channel campaign, that required our unique offering of production and in house post for both stills + motion.
Watch the Video
Watch the Breakdown Video