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Flood NSW

​integrated ​p​roduction​ - Limehouse

CGI elements & retouching - Limehouse

flame artist - Heather Galvin @ Limehouse

 

client - SES NSW

agency - Banjo

agency producer - Angelita Gandakusuma

creative - David Jones Hawke

digital - Vince Leong

photographer - Jeremy Hudson

DOP/ videographer - Simon Higgins

gaffa - Craig Skyes

lighting assistant Curtis knight

assistants - Mal Lyons + Ryan Lee

 

props & styling - Yippee Ki Yay 

art direction - Brad Burnet

art assistant - Simon Ingerson

SMART | INDEPENDENT | INTEGRATED PRODUCTIONS

It floods in NSW and in previous years it has reached 19m. While flood's of this height are not frequent, floods are always dangerous.Kids think it's fun to go play, boat and swim in the water but the floods are deep and filled with farm equipment, rubbish, barbed wire, snakes, and all sorts of other items that injure and kill including even the occasional whole tree and car.

Many people have lost their lives in floods, and the dangers are relatively unknown, even to those living in prone areas.

 

A cool and unique idea from Banjo, we were asked to work on a campaign that would help save lives by showcasing the dangers of, and within, rising flood waters. A true multi format, multi channel campaign, that required our unique offering of production and in house post for both stills + motion including executions for screen, print, outdoor, online, POS and social. 

 

To create something realistic for the video was tricky.  We considered all options and decided that the best result would be to shoot miniatures in a large tank with installed, controllable water vortexes. It was then comp'ed together in Flame and we added background and various elements in CGI + matte painted backgrounds.

The print work was flat lay shot in the same studio with life sized objects - branches, litter and mud from affected regions.

See campaign results here (Banjo Bastion Collective)

- far exceeded the goal of 7,500 unique website visitors, driving nearly 60,000

- 71% of residents went on to do at least 1 thing to prepare for floods

- 54% performed two or or more actions demonstrating a strong call to action

Watch the Video
 
Watch the Breakdown Video
 

CASE STUDY

'Flood'

  • Entirely shot in RAW 4K at 120 fps

  • Composited final made up of live action miniatures and CGI elements.

  • Additional hero debris were shot in clean water and rotoscoped. Then compositied back in to match the hero live action plate.

  • CGI surface waves and foam were added to create depth on top of the flatter live action plate. 

  • The 3D debris that floats in the water is physically simulated for realism 

THE BRIEF

Banjo contacted us to produce this visual,
which is a frightening look at what could happen and has previously happened when a flood hits areas of NSW.

Consisting of a large mix of VFX. With live action, miniatures and CGI, it was composited together to create a really interesting finish.

Flood_Poster
Flood_Background_LimeClean
Flood_Background_LimeNew
BanjoFloods_2
BanjoFloods_3
BanjoFloods_1
flood1
flood2
flood4
BTS_0002_3
BTS_0000_1
BTS_0001_2
BTS_0005_6
BTS_0003_4
Floodnew
 
Behind the Scenes

Level 3, 48 Chippen Street,

Chippendale, NSW 2008, Australia

info@limehousecreative.com

+61 2 9698 5398

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