integrated production - Limehouse
CGI elements & retouching - Limehouse
flame artist - Heather Galvin @ Limehouse
client - SES NSW
agency - Banjo
agency producer - Angelita Gandakusuma
creative - David Jones Hawke
digital - Vince Leong
photographer - Jeremy Hudson
DOP/ videographer - Simon Higgins
gaffa - Craig Skyes
lighting assistant Curtis knight
assistants - Mal Lyons + Ryan Lee
props & styling - Yippee Ki Yay
art direction - Brad Burnet
art assistant - Simon Ingerson
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
It floods in NSW and in previous years it has reached 19m. While flood's of this height are not frequent, floods are always dangerous.Kids think it's fun to go play, boat and swim in the water but the floods are deep and filled with farm equipment, rubbish, barbed wire, snakes, and all sorts of other items that injure and kill including even the occasional whole tree and car.
Many people have lost their lives in floods, and the dangers are relatively unknown, even to those living in prone areas.
A cool and unique idea from Banjo, we were asked to work on a campaign that would help save lives by showcasing the dangers of, and within, rising flood waters. A true multi format, multi channel campaign, that required our unique offering of production and in house post for both stills + motion including executions for screen, print, outdoor, online, POS and social.
To create something realistic for the video was tricky. We considered all options and decided that the best result would be to shoot miniatures in a large tank with installed, controllable water vortexes. It was then comp'ed together in Flame and we added background and various elements in CGI + matte painted backgrounds.
The print work was flat lay shot in the same studio with life sized objects - branches, litter and mud from affected regions.
- far exceeded the goal of 7,500 unique website visitors, driving nearly 60,000
- 71% of residents went on to do at least 1 thing to prepare for floods
- 54% performed two or or more actions demonstrating a strong call to action