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Fitness First

'We're Equipped For Your Comeback'

agency - Thinkerbell

production - Limehouse

director - Ed Copestick

dop - Pat Harris

stylist - Jacqui Ives

gaffer - Simon Walsh

gaffer assist - Tobias Anderson

stills photographer - Eric Cech


As Aussies started to re-emerge after COVID lockdowns, Fitness First were looking for a fun way to welcome customers back to their gyms. With Ed Copestick directing and a reduced COVID-safe team, we created a series of three videos that were then brought to life in our post studio, literally. 

'Fitness First 'Put Yourself First

agency - Thinkerbell

production - Flint

photographer - Toby Dixon

executive producer - Tim Berriman

retouching - Limehouse

This campaign was a push to 'put yourself first' after a year of COVID-based sacrifices. Stepping away from the classic gym photography, Toby Dixon created a beautiful set of images from the Fitness First gyms that we worked on in the post studio. A very keen attention to detail was needed here, plus some beautiful grading work to give the images that final boost.

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