Fitness First

'We're Equipped For Your Comeback'

agency - Thinkerbell

production - Limehouse

director - Ed Copestick

dop - Pat Harris

stylist - Jacqui Ives

gaffer - Simon Walsh

gaffer assist - Tobias Anderson

stills photographer - Eric Cech


As Aussies started to re-emerge after COVID lockdowns, Fitness First were looking for a fun way to welcome customers back to their gyms. With Ed Copestick directing and a reduced COVID-safe team, we created a series of three videos that were then brought to life in our post studio, literally. 

'Fitness First 'Put Yourself First

agency - Thinkerbell

production - Flint

photographer - Toby Dixon

executive producer - Tim Berriman

retouching - Limehouse

This campaign was a push to 'put yourself first' after a year of COVID-based sacrifices. Stepping away from the classic gym photography, Toby Dixon created a beautiful set of images from the Fitness First gyms that we worked on in the post studio. A very keen attention to detail was needed here, plus some beautiful grading work to give the images that final boost.

Fitness First01.jpg

Level 3, 48 Chippen Street,

Chippendale, NSW 2008, Australia

+61 2 9698 5398

  • LimeFacebook_Icon
  • LimeInstagram_Icon
  • LimeBehance_Icon
  • LimeLinkedin_Icon
  • LimeMap_Icon