Fitness First
'We're Equipped For Your Comeback'
agency - Thinkerbell
production - Limehouse
director - Ed Copestick
dop - Pat Harris
stylist - Jacqui Ives
gaffer - Simon Walsh
gaffer assist - Tobias Anderson
stills photographer - Eric Cech
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
As Aussies started to re-emerge after COVID lockdowns, Fitness First were looking for a fun way to welcome customers back to their gyms. With Ed Copestick directing and a reduced COVID-safe team, we created a series of three videos that were then brought to life in our post studio, literally.
'Fitness First 'Put Yourself First
agency - Thinkerbell
production - Flint
photographer - Toby Dixon
executive producer - Tim Berriman
retouching - Limehouse
This campaign was a push to 'put yourself first' after a year of COVID-based sacrifices. Stepping away from the classic gym photography, Toby Dixon created a beautiful set of images from the Fitness First gyms that we worked on in the post studio. A very keen attention to detail was needed here, plus some beautiful grading work to give the images that final boost.
