job - Dementia Friends
agency - DLKW Lowe, London
photographic agent - Jamie Stephens Represents
photographer - Stuart McClymont
retouching - Limehouse creative
In addition to the Ad, DLKW Lowe have also made a short online film featuring stars such as Chris Martin and Lilly Allen and ambassadors of the Alzheimer's Society to perform one of The Beatles most notable songs 'With a little help from my friends'.
This huge campaign aims to not only raise awareness of one of the biggest health crisis facing the UK today, but to encourgae viewiers to become a Dementia Friend. This involves having a better understanding of the illness and learning helpful tips to make life better for the individuals living with the condition.