SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
'Be a Changi Millionaire'
client - Changi Airport
photographer - Troy Goodall
agent - Frame by Frame
producer - Chunyi Kwek
retouching - Limehouse creative
3d creation - Limehouse creative
agency - JWT Singapore
executive creative director - Liyu Minzie
creative director - Edward Poh
producer - Gina Tan
senior account manager - Cindy Goh
The agency and the talent were both overseas so we built the scene in 3D prior and gave a full scene to the photographer, including lighting set up, object and camera distances, and even 3D talent representative of the real talent sizes to get a feel.