agency - Clemenger BBDO
executive creative director - Darren Wright
art director - Rowan Foxcroft
head of craft - Dan Mortenson
head of integrated production - Claire Bisset
group account director - Connor Walsh
senior account manager - Anna Mounsey-Heysham
post production producer - Kirstin Lees
brand manager - Genevieve Young
marketing manager - Melanie Chen
CGI & retouching - Limehouse
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
For Blue Ribbon, we accessorised their classic Aussie ice cream with festive & syrupy components all in CGI. A huge drawcard with building in CGI is the ability to repurpose core 3D assets across different visual variations to save on time & budget. For Blue Ribbon Classics, we initially created a base visual, before adding in themed variations for Xmas and Easter.
We had especially good fun in the R&D stage creating the candy-like lettering and adapting to the Xmas version of their campaign - take a look in the making-of video below.