For Blue Ribbon, we accessorised their classic Aussie ice cream with festive & syrupy components all in CGI. A huge drawcard with building in CGI is the ability to repurpose core 3D assets across different visual variations to save on time & budget. For Blue Ribbon Classics, we initially created a base visual, before adding in themed variations for Xmas and Easter.

We had especially good fun in the R&D stage creating the candy-like lettering and adapting to the Xmas version of their campaign - take a look in the making-of video below.