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Blue Ribbon

agency - Clemenger BBDO

executive creative director - Darren Wright

art director - Rowan Foxcroft

head of craft - Dan Mortenson

head of integrated production - Claire Bisset

group account director - Connor Walsh

senior account manager - Anna Mounsey-Heysham

post production producer - Kirstin Lees

brand manager - Genevieve Young

marketing manager - Melanie Chen

CGI & retouching - Limehouse


For Blue Ribbon, we accessorised their classic Aussie ice cream with festive & syrupy components all in CGI. A huge drawcard with building in CGI is the ability to repurpose core 3D assets across different visual variations to save on time & budget. For Blue Ribbon Classics, we initially created a base visual, before adding in themed variations for Xmas and Easter.


We had especially good fun in the R&D stage creating the candy-like lettering and adapting to the Xmas version of their campaign - take a look in the making-of video below.

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