SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
DFR Army Reserves
client - Defence Force Recruiting (DFR)
agency - VMLY&R
ecd - Jake Barrow
copywriter - Jack Harrison
art director (stills) - Bryce Waters
senior integrated producer - Aaron Rocca
senior digital strategist - Josh Swingler
photography - Flint
photographer - Jonathan May
producer - Natalie Loveridge
retouching - Limehouse
A massive retouching project for DFR’s ‘Your Life, plus Army Reserve’ campaign. For an idea & campaign that was two years in the making, it deserved the ultimate high end retouching across the 18 images & adapts! Total precision was needed for comping together seamless strips of images between the civilian and service sides of Army Reserve life.
It was a huge effort in studio led by our Head of Retouch / CD James Lucas, retouch team Abbie, Tammy & Rhys, and producer Ashlee Savins.