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SMART | INDEPENDENT | INTEGRATED PRODUCTIONS

DFR Army Reserves 

client - Defence Force Recruiting (DFR)

agency - VMLY&R

ecd - Jake Barrow

copywriter - Jack Harrison

art director (stills) - Bryce Waters

senior integrated producer - Aaron Rocca

senior digital strategist - Josh Swingler

photography - Flint

photographer - Jonathan May

producer - Natalie Loveridge

retouching - Limehouse 

A massive retouching project for DFR’s ‘Your Life, plus Army Reserve’ campaign. For an idea & campaign that was two years in the making, it deserved the ultimate high end retouching across the 18 images & adapts! Total precision was needed for comping together seamless strips of images between the civilian and service sides of Army Reserve life.

 

It was a huge effort in studio led by our Head of Retouch / CD James Lucas, retouch team Abbie, Tammy & Rhys, and producer Ashlee Savins.

Ares_0003_artillery.jpg
Ares_0002_artillery civ.jpg
ARES12.jpg
Ares_0001_drone.jpg
Ares_0000_drone civ.jpg
ARES17.jpg
_0009_Ares_SmokeSignal.jpg
ARES02.jpg
ARES03.jpg
Ares_0005_sandmap.jpg
Ares_0004_sandmap civ.jpg
ARES04.jpg
ARES07.jpg