Lion - XXXX
agency - Host/Havas
creative director - Matt Ennis
senior producer - Anthony Martin
photographer (of surfer) - Peter 'Bosko' Boskovic
CGI & Retouching - Limehouse
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
For XXXX Gold, we did the CG & retouch for Lion's iconic QLD brew, setting quite the scene for a coastal adventure! The giant can & gorgeous shoreline were retouched together with CGI built 4WDs kicking up sandy simulated dust (via Phoenix).
For XXXX Dry, our retouch team stitched together drone & stock photography, and applied matte painting techniques to make sure the surf & shoreline looked exactly as it should across all formats.