agency - AKQA
associate creative director - Jerome Gaslain
producer - Emma Grundy
project manager - Rashmi Grover
design director - Gabrielle Teasdell
brand manager - Jessica Coward
CGI & Animation - Limehouse
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
For Purina's ProCare range, AKQA engaged us to digitally reproduce each product. Our artists built this suite of pet products in CGI to create photoreal results and ensure consistency of their premium quality in all renders.
We modelled & moulded all detail from the nylon weaves in the harness straps to the textures of the rubber feeder and chew toys.