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Purina ProCare

agency - AKQA

associate creative director - Jerome Gaslain

producer - Emma Grundy

project manager - Rashmi Grover

design director - Gabrielle Teasdell

brand manager - Jessica Coward

CGI & Animation - Limehouse


For Purina's ProCare range, AKQA engaged us to digitally reproduce each product. Our artists built this suite of pet products in CGI to create photoreal results and ensure consistency of their premium quality in all renders.


We modelled & moulded all detail from the nylon weaves in the harness straps to the textures of the rubber feeder and chew toys.