'Pet Circle 'Pet Better
client - Pet Circle
agency - Lionize
3D - Limehouse
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
Pet Circle's 'Pet Better' idea was to be unleashed with a re-skin of their national fleet of trucks and vans. Working with Lionize, we were tasked with producing the vehicle wrap artwork in a way that would 'bring a smile to every street'.
Our artists built the two long van wrap images in full CGI using a variety of programs to comb and style the hair, and combine with the individual 3D elements for the collar, tag, tongue and drool. It was very intricate work in retouching to accurately mould for 100 different vehicles and emphasise the dynamic features of this jovial pup!