client - Midford
agency - Initiative
photographer - Steve Greenaway
production - Limehouse
CGI & Retouching - Limehouse
A series of images we created for Midford School Clothing for agency Initiative.
Before the shoot, we created 3D wireframes of the lettering so to pre-visualise and compose the scene, and then on the shoot we overlaid these on the monitors so as to help pose kids' actions and interaction against the 3D.
Steve with his technical and directing experience was the perfect choice to capture the images, light and get great performances from the children, all in a single location in a day!
We finished the Post in house.