+La Roche-Posay Anthelios 50
agency - Saatchi & Saatchi
CGI / Animation - Limehouse
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
Anthelios sunscreen prides itself on its silky texture, making for an easier and more premium application. The brief required an animation and visual that looked as premium and sexy as french perfume ads would, but ensuring the project was still budget friendly, steering away from full liquid simulations. Our CGI team created the beautiful animation and still image that focused on the texture of the liquid, and lightness of weight while highlighting a fun and summery colour palette.