'Jacob's Creek - 'Pop & Spritz
client - Jacob's Creek
global senior brand manager - Amelie Boucherit and Rohan Nayee
global activation assistant brand manager - Bella Sufferini
Limehouse creative
integrated production & post - Limehouse
previz & storyboarding - Limehouse
3d creation - Chris Andrews, Limehouse
fluid sims - Octavio DeLellis
offline & online edit - Limehouse
flame comp - Richard Lambert
retouching - Limehouse
VFX supervisor (shoot) - Andreas Wanda
director - James Lucas
producer - Kyle Belcher
ep - Duncan Harriss
dop - Tony Luu
Focus/assist - Ricki Byrne
gaffer - Miles Jones
standby props - Tony Moss
stills photographer - Janyon Boshoff
assistant photographer - Felipe Neves
stylist - Sally Parker
sound & vo - Uncanny Valley
vo - Kellie Jones
AnalogFolk
executive creative director - Matt Grogan
art director / associate creative director - Jimmy Zimmerman
copywriter / Associate creative director - Alec Jankowksi
lead producer - Emily Entwisle
group account director - Jonny Sycamore
SMART | INDEPENDENT | INTEGRATED PRODUCTIONS
What we are all about. Smart and Integrated Productions:
Exploring all the routes to production, and choosing and combining for the best quality result for budget and time.
Our capability to execute in multiple ways and combine these techniques (live action, 3D, VFX, and photography & retouching for print) and our control of production and post end to end allowed us to bring together the best skills and talent for the project, and run in an integrated manner. Photography and motion were shot on the same day by two crews one each for the motion and the stills but sharing a large studio and stylist and ultimately expenses.
Large parts were built in 3D both for the print and the video.
Everything could have been executed in 3D but the best result came with a combination of real footage, photographic elements for the print, live action shot on a phantom 4K and CGI.
CASE STUDY
Jacobs Creek Prosecco Spritz
THE BRIEF
Fun, realistic but dynamic and hyper-real liquid lettering animated for video in HD and print.
Fruit, Ice, Condensation, Liquid wording, Spritz, Spray, Bubbles, Effervescence, Sound and music, print, video, different formats and different layouts, this one had it all.
Our integrated approach ensured the print and the various 5s & 10s motion pieces were consistent in look and feel but most importantly made to work beautifully on each of the formats, HD video, as well as 10K for print including POS and outdoor billboard.
